How to repurpose Instagram for TikTok

Looking to leverage your Instagram content for TikTok? Explore this guide which discusses insightful strategies, beneficial tools, and real case studies to help you efficiently repurpose Instagram for TikTok.

Ready to harness the power of repurposing your existing Instagram content for TikTok? Buckle up, B2B SaaS marketers and creators. It's time to extend your webinar and podcast content to reach the vibrant and engaging TikTok community. Let's dive in with a quick look at what we're covering today.

Table of Contents

  1. Introduction to the Concept of Repurposing Instagram for TikTok
  2. How Do You Repurpose Instagram Reels for Tiktok?
  3. Can You Reuse Instagram Reels on TikTok?
  4. How to Repurpose an Instagram Post For TikTok
  5. Posting From Instagram to Tiktok
  6. Using The Same Content on Instagram and Tiktok
  7. Posting Instagram Reels to Tiktok Without Watermark
  8. Repurposing Video Content From Instagram
  9. Content Strategy For Repurposing on TikTok
  10. Understanding Your Audience on TikTok
  11. Optimizing Repurposed Content for TikTok Engagement
  12. Leveraging AI For Content Repurposing
  13. Best Practices for Repurposing
  14. Maintain Brand Consistency Across Platforms
  15. The Benefits of Repurposing Instagram to Tiktok
  16. Common Pitfalls to Avoid When Repurposing
  17. Useful Analysis Tools For Repurposing
  18. How Chopcast Can Accelerate Your Repurposing Efforts
  19. Successful Case Studies of Repurposing
  20. Conclusion and Key Takeaways on How to Repurpose Instagram for TikTok

How to Repurpose Instagram for TikTok

Introduction to the Concept of Repurposing Instagram for TikTok

Ever felt choked by the surging tide of content essential to feed the always-hungry social media beast? Like an endless loop of brainstorm, create, distribute, rinse, repeat?

It's probably why you're here. If you want to repurpose Instagram for TikTok, you've come to the right place. Because here's the thing. You've already spent time building great IG content, so why not repurpose it for a new audience? Take your content, shake it up, and serve it in a new avatar to lure in new TikTok audiences. Repurposing: the savvy, time-saving way to amplify your content's reach and relevance. This guide can be your roadmap.

Repurposing IG to TikTok Summary
Do's Don'ts
1. Adapt the Content Format: Transform static Instagram images into engaging video content. 1. Don't Simply Repost: Avoid directly reposting Instagram Stories or IGTVs to TikTok.
2. Embrace Authenticity: TikTok values raw and genuine content. Show behind-the-scenes moments. 2. Avoid Over-Branding: Don't make content too salesy or promotional.
3. Use Trending Sounds: Incorporate popular TikTok sounds to boost discoverability. 3. Don't Ignore Music Rights: Ensure you have rights to use any music or sound.
4. Engage with Challenges: Participate in or start trending challenges relevant to your industry. 4. Don't Overuse Hashtags: Unlike Instagram, less is more on TikTok.
5. Optimize for Mobile Viewing: Ensure text and key visuals are clear on smaller screens. 5. Avoid Long Videos: TikTok content is typically shorter, aim for 15-60 seconds.
6. Add Value: Share industry insights, tips, or tutorials to engage B2B audiences. 6. Don't Ignore Feedback: Avoid dismissing comments or engagement from the community.
7. Interact with Comments: Engage with users by responding to comments to boost engagement. 7. Avoid Being Too Formal: TikTok is more casual, even in a B2B context.
8. Use Captions or Subtitles: Make content accessible to everyone. 8. Don't Neglect Trends: Stay updated with platform-specific trends.


How Do You Repurpose Instagram Reels for TikTok?

Turning reels into TikToks is kind of like setting off on a fun adventure. Packed with humor, music, and plenty of relatable vibes, TikTok is the land where your reels can find a new lease of life. But remember, TikTokers aren't just there to watch. They're ready to create, remix, and engage in a flurry of interactions.

Here's how you do it. Tweaking your Instagram reels into the popular 15s, 60s, or 3 min TikTok format is the first step. You can trim video to clip to the key parts of your reels, or if you fancy, create a series of TikToks from a single reel.

Secondly, revisit your captions. TikTok lingo is all about punchy, trend-oriented terms. Inject your captions with trending hashtags and appealing CTAs that resonate with the TikTok crowd. And of course, remember to engage. Respond to comments, keep up with trends, and essentially, flow with the TikTok tides.

Can You Reuse Instagram Reels on TikTok?

Reusing Instagram reels on TikTok? Absolutely. However, remember, each social platform has unique dynamics - a cookie-cutter approach hardly strikes gold. With TikTok luring users with its raw, real, and relatable allure, it's essential to tweak your reels to fit this frame.

Simple montage can work, but consider adding a funky soundtrack, colorful filters, and special effects with the video editor to bring vibrancy to your reels depending on the context. A quirkier, interactive, and relatable version of your content is the key to unlock the TikTok treasure chest.


Ready to repurpose Instagram to TikTok? 

Start repurposing now

sign up to chopcast-


How to Repurpose an Instagram Post For TikTok

Ah, those Instagram posts of yours, shining bright like a diamond. But why keep them locked within Instagram's confines, right? It's time to let them see the world - the world of TikTok, I mean. Our steps to repurpose your Instagram posts are as easy as pie, so let's slice it, shall we?

First up, consider the length. TikTok is a realm of brief, snappy content. Our handy video trimmer is your go-to tool to snip your Instagram posts into TikTok-friendly formats. A sprinkle of text or overlays, perhaps some vibrant filters or heart-thumping music - all these can help adapt the look and feel of your posts to sit well with TikTok's dynamic vibe.

Last, but definitely not least, don't miss the engagement elements. Pump in the hashtags, challenge your followers to a trend, include a fun call to action. Be active, be visible, be social on TikTok, and see your repurposed content gain traction.

Posting From Instagram to Tiktok

Jazzed up about sharing your Instagram stuff on TikTok? Brilliant. But guess what, there's a trick to doing it right. Cross-posting is not a simple copy-paste job; it's about understanding platform differences and audience preferences.

To post from Instagram to TikTok, reshaping your content is essential. Instagram loves high-res, eye-popping visuals. TikTok, on the other hand, cherishes authenticity. Trim your posts, make them buzz with energy, and ensure they align with the spirit of TikTok. Don't forget to include trending hashtags, and prompts for audience interaction. Tickling TikTok's fondness for challenges can also spike up your engagement rates.

Also remember, when you're transitioning from Instagram to TikTok, it's crucial to ditch the Instagram watermark (TikTokers sure do have an eagle eye for those.). 


Why do you guys still do this? Watermarks on your posts from other platforms are effecting the post and possibly your good standing with said platform! You don’t have to believe me, just google it 🤣… #marketing #socialmedia #socialmediamarketing #tiktok #instagram #watermark #branding #personalbranding

♬ original sound - Todd Collins

Using The Same Content on Instagram and Tiktok

What's that? You're thinking of using the same content on Instagram and TikTok? Sure, you can. But remember, just like pancakes and waffles use the same batter but have different tastes and textures, your content needs to be cooked differently for each platform.

Instagram and TikTok have drastically different atmospheres. Instagram is more polished, preened- perfect for your brand's best face. TikTok, however, is the quirky cousin where authenticity thrives. Use the video editor to style your content appropriately for each.

Reuse your IG content on TikTok, but tweak, adapt, and charm in the language of the platform. That’s the golden rule to rule the engagement game on both Instagram and TikTok. So get remixing, get repurposing, and watch your reach rocket.

Posting Instagram Reels to Tiktok Without Watermark

Yup, we get you. Sometimes you want to take an Instagram reel straight to TikTok sans the watermark. Posting Instagram reels to TikTok without watermark can be a tad tricky, but with a splash of inquisitiveness and the right tools, it's totally conquerable. Here's one resource on how to do this.

The steps outlined there let you post your Instagram reels to TikTok without that glaring watermark stealing the limelight. So, what you're left with is your reel, pure and unblemished, ready for TikTok.

Just remember, TikTok demands its own style, even from "borrowed" content. So don’t stop at removing watermarks. Re-edit, revise, and retune your clip to make it sing to the TikTok rhythm. Somehow, blending in is the new standing out on TikTok.


Repurposing Video Content From Instagram

Repurposing video content from Instagram for TikTok can revolve around several strategies. But first, you've got to swipe through the footage and find significant, shareable moments.

For starters, you could create a "behind-the-scenes" video from your Instagram live sessions or Q&As. Or maybe a compilation of user testimonials or product reviews? Have a viral post? Turn it into a TikTok sensation. Use the video trimmer to clip out impactful sections and turn them into bite-sized TikTok posts.

Repurposing doesn't mean regurgitating. It's about reimagining. So let your creativity run wild and find ways to switch your Instagram video content's personality to win over TikTok's affection.

Content Strategy For Repurposing on TikTok

Here comes the strategy (and the real fun, too.) Let's chalk out a master plan to repurpose your Instagram content for TikTok. This vital step determines not simply with what you post but more importantly, how, when, and for whom.

It's simpler than you think.

First, delve into audience interests and trends on TikTok.

Next pick out Instagram content that rides these waves. Next, share your Instagram content - videos, reels, photos – into TikTok-friendly formats. Don't forget to consider the optimal post times for TikTok engagement.

Integration of popular music tracks, dance trends, voiceovers, or challenges is a great way to mingle with the TikTok crowd. And with our AI-powered video editor, you gain full control over your content's transformation journey. That's what we call winning the repurposing game.

Understanding Your Audience on TikTok

Ever wondered why one TikTok user spends hours belly-laughing at dog dramas while another is captivated by cooking hacks? It's all about different strokes for different folks, right? That's the heart of TikTok. Understanding your audience on TikTok helps to navigate this sea of diversity and capitalize on it.

Your existing Instagram audience might not mirror your potential TikTok audience. That's natural. Study your TikTok metrics, gauge the kind of content your audience engages with the most. Is it humor-based? Educational? The trends they follow, the music they groove, the hashags they embrace - these are all valuable nuggets of knowledge.

Plan your repurposing path in alignment with these insights. It involves precision balance - staying true to your brand while quenching the unique TikTok thirst.. The better you know your audience, the easier to lure them to your content.

Optimizing Repurposed Content for TikTok Engagement

Tick-tock, the clock is ticking, and there's no better time to optimize your repurposed content for TikTok engagement. Here's how you roll the optimization ball.

Firstly, edit your content to be in sync with TikTok's vertical video format. Include hooks in your captions to keep your viewers riveted. Use the right mix of trending and related hashtags. Next up, music. A catchy soundtrack can create magic. Transform your content into a slice of storytelling. Emotion, surprise, humor - make your content speak through these elements.

Our TikTok video editor is the perfect companion to help you strike a chord with TikTokers. Just a few smart tweaks and optimizations, and you're on your route to rocking the TikTok engagement.


Need a video repurposing team?

Try 1 week free on our monthly plans. 


Leveraging AI For Content Repurposing

Ah, the sweet power of AI. 

Imagine maximizing engagement without breaking your back shooting new content for each platform. Imagine having an AI-powered tool that can turn your webinar into snappy, social media-friendly sound bites. It's all possible with Chopcast's AI video editor.

Harness the power of AI to scan your content and pinpoint the most shareable snippets. Whether you need to trim, repurpose, or jazz up your content, AI can be your secret weapon. Ride the AI wave and sail smoothly into the land of effective content repurposing.

Best Practices for Repurposing

Repurposing content is like an exciting treasure hunt. The process can be full of pleasant surprises, especially when you follow these best practices for repurposing. Brace yourself, we're spilling some beans here.

First things first. Not all your Instagram content will rock on TikTok. Let's just get that out there.

Pick the evergreen and high-performing pieces - the ones that are relevant and resonate with TikTok trends and user likes. Refashion these pieces into the TikTok mold - snappy, vertical videos laced with trending audio and a dash of creativity.

Remember, TikTok is all about authenticity and interaction. So, while repurposing, let loose your genuine side. Respond to comments, take part in trends, initiate challenges, and voila. Your repurposed Instagram content could land on TikTok's trending page.

Maintain Brand Consistency Across Platforms

We all love surprises, but not when it comes to brands. In the world of marketing, consistency is the king. Even while you sprint from Instagram's picture-perfect realms to TikTok's playground, your brand's voice needn't change the tune.

Maintaining brand consistency across platforms ensures your audience recognizes you, wherever you are. It's like being at home, be it Instagram or TikTok. The key is to subtly adapt your messaging to the tone and the tempo of the platform without losing your brand spirit.

Express your brand, draw engagement, make it fun, make it TikTok, and yet make it "you". Brand consistency while repurposing isn't an optional extra - It's a must-have, a precondition to make your brand shine across platforms.

The Benefits of Repurposing Instagram to Tiktok

Oh, the wonders of repurposing Instagram to TikTok. It's like releasing your content's butterfly from its Instagram caterpillar stage. The benefits are manifold - it helps maximize your content's mileage, it saves resources, sparks higher engagement, and skyrockets reach.

Think about it. You craft a high-quality Instagram video or host an illuminating live session. Instead of leaving them to collect dust in your archives, you can repurpose them for TikTok. Trim them, tune them, flavor them with TikTok trends, and there you have - fresh content for a whole new audience.

Repurposing Instagram to TikTok allows you to extend your content's life, multiply your reach, and create a cohesive cross-platform brand presence - all from your existing content arsenal. Sound like a win-win? Well, because it is.

Common Pitfalls to Avoid When Repurposing

Just because we're repurposing, doesn't mean we're cruising. It's no cakewalk, folks; there are pitfalls. Brace yourself as we unfold these common pratfalls—and ways to dodge a ninja.

One common pitfall? Squeezing an Instagram square post into a TikTok vertical video format in a hurry. In the process, you may chop off crucial parts of your video. Avoid that. Also, remember to rid your videos of any platform-specific references. For instance, mentioning 'swipe up' in a TikTok video that was repurposed from an Instagram story can confuse viewers.

And while we're on the topic—do refrain from using the same caption when you repurpose. Adapt it. Also, keep an eye for Instagram watermarks on your repurposed TikTok videos. TikTokers might not take kindly to it. Remember to use the right set of tools to smoothen the repurposing ride, and avoid these blunders like a pro.

Useful Analysis Tools For Repurposing

Analysis tools are the compass in your repurposing voyage. Like a trusty friend, they guide you, show you what works, and what doesn't. Ready to meet a few?


TikTok Analytics 101 …Really putting my metrics on display here😂 tried to fit as many golden nuggets into 1 video. Engagement calculator is at the end & i have a 🔗 for that too #tiktokanalytics #tiktokmetrics #tiktoktipsandtricks #tiktoktips #greenscreen

♬ original sound - Cass | Social Media Bestie✨

Start with Instagram Analytics for deep diving into your top-performing content for repurposing. The video trimmer is essential for trimming and fetching Instagram video assets. Moving to TikTok, 'TikTok Metrics' gives a peek into your content's TikTok performance.

Our all-round star, the TikTok video editor, is perfect for tuning your repurposed content to suit TikTok’s vibe. Think of analysis tools as your secret ingredient, the ones that spice up your repurposing outcomes, and serve a dish that's to TikTok's taste.

How Chopcast Can Accelerate Your Repurposing Efforts

Huffing and puffing with your repurposing efforts? Say hello to Chopcast. As a B2B Saas marketer, you need a swift, smooth, and smart repurposing route. Here's where Chopcast steps in.

From webinar and podcast chopping services that carve out social media-ready slices from your long-form content to a suite of user-friendly tools designed for your DIY side, Chopcast has it all covered. With Chopcast's help, extending your existing Instagram content to reach the TikTok community will be a walk in the park.

Repurposing, reusing, and remixing—whatever be your content reshaping need, with Chopcast's aid, you can accelerate them all, and surge ahead in your marketing marathon with confidence and ease.

Successful Case Studies of Repurposing

From theory to reality. Let's look at successful case studies of repurposing that prove this isn't just a far-fetched idea. Yes folks, these are actual examples of businesses acing the repurposing game.

Take the example of Bulletproof. This widely popular brand repurposed its long-form Instagram Live sessions as short clips and fun snippets for TikTok, retaining the essence while adapting to the TikTok style. Standout segments were extracted and formatted in the TikTok way, resulting in increased engagement and better reach.

Here's an example of a great B2B clip from millionaire.reflection on TikTok.

Conclusion and Key Takeaways on How to Repurpose Instagram for TikTok

Whew. We've covered a long road, haven't we? From understanding the concept of repurposing Instagram for TikTok to learning about the tools that can help you along your journey, here, we've seen it all.

Before we sign off, let's revisit some key takeaways: Understand your TikTok audience, use the right tools to repurpose, maintain brand consistency across platforms, optimize for TikTok engagement, dodge common pitfalls, and lastly, don't shy away from experimenting with strategies and formats.

Remember, the fun of TikTok lies in its spontaneity and creativity, so while you repurpose, make sure you inject these elements into your content. Repurposing Instagram for TikTok is like opening a new window for your brand's view. So, breathe in the fresh opportunities, and let your brand resonate loud and clear, from Instagram to TikTok and beyond.

That's all folks. See you in the next article.


Dominate your niche with short clips.

Chopcast helps you turn videos into shorts. We offer a free-to-use AI platform, as well as done-for-you plans.

sign up to chopcast-


Similar posts

Join our newsletter

Stay in touch with all things content repurposing.